How to master online marketing with ease.

"𝐎𝐧𝐥𝐢𝐧𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠" 𝐭𝐫𝐢𝐠𝐠𝐞𝐫𝐬 𝐦𝐚𝐧𝐲 𝐞𝐦𝐨𝐭𝐢𝐨𝐧𝐬 𝐟𝐨𝐫 𝐭𝐫𝐚𝐝𝐞𝐬𝐦𝐞𝐧.

Confusion. Anxiety. Doubt. Anger. Fear.

Or no emotion at all...

The fact is, most of the time, this method of marketing is usually ignored despite it's CRUCIAL role in these times.

The reason behind this reluctance is best compared to one of Aesop’s most famous fables; the Fox and the Grapes.

The story goes that there was once a Fox that was hungry and was trying to reach for some grapes to eat. The grapes were suspended very high off the ground and the Fox tried over and over to get to them. The grapes happened to be just far enough that he fails to ever get to them.

In frustration and defeat, the Fox walks away and mutters under his breath “they were probably sour anyway.”

The term ‘sour grapes’ actually comes from THIS story. Funny enough this story draws parallels to how contractors view their online presence and online marketing.

"It probably is not worth the effort or the money"

Online marketing is the sour grapes of the industry, and overcoming this hurdle is THE opportunity to really gain a lead on the competition, and it is this precise problem in the industry that cited the creation of Contracting.com.

Want some hard proof?

Put yourself in the shoes of your number-one client; a middle-class woman. Let us explain.

You have to think like the neighborhood gossip group. The fact is it is very rare nowadays for an entire street to have a block party more than once a year, and it's even rarer for them to discuss or recommend contractors during their conversations where they are usually sipping on a wine glass. The neighborhood gossip group is now online and on Facebook.

They are sharing links and pages, and guess what, MOST CONTRACTORS are nowhere to be found.

And in the small chance that they are, their pages are poorly optimized for the right audience.

Forty-five-year-old middle-class women are very judgemental and so one's trade business must be polished properly online.

A recent study surveyed 485 residential contractors and asked them who they viewed as the primary decision-maker.

55% of contractors overwhelmingly agreed that women are the primary decision-makers.

The same study interviewed 490 homeowners and they found that only 8% of women saw the man as the primary decision-maker. Men don't like spending money, however, the old saying of “happy wife, happy life” trumps all rational choices.

It is these facts that have made me realize that almost all contractors don't have a good online presence, and if they did they are poorly optimized towards targeting these women, the REAL decision-makers. So ask yourself the question, if word of mouth used to work more in the past because people saw each other face to face more than today, then where are people spending their time today?

The phone, the answer is the phone.

The attention of your clients has shifted to their phone and you are nowhere to be seen, to them you do not exist.

Stop ignoring this. Stop buying worthless leads from Angie's List or Homestars. Stop living in the past. This is the sign you have been looking for. This is THE time to make the pivot.

And we are here to help.